Benefit Makeup - Fake it

by Andrea Wasserman

Just because we discovered Benefit Cosmetics on one fateful day near its San Franscisco headquarters doesn’t mean we can’t share it with our Social Divas back east—it’s that good and that widely distributed! Benefit is known for its uniquely problem-solving products, fun outlook, and clever names. Take their “Fake-its” line, for example. When a diva needs a little extra something to help her keep looking fantastic while shopping by day and stay fantabulous when partying by night, Benefit helps her “Fake-its.”

F.y…eye, this is the best eye shadow base ever! It’s not too light. It’s not too heavy. It’s just right for spreading easily with your finger. It lightens dark eyelids and makes your eye shadow stay lid-lovely all day—and night—long.

Lemon Aid is crazy-smooth and velvety and is the perfect un-makeup eye makeup for when you’re not sure whether those errands you’re running really call for color. Don’t let the yellow-y name fool you! A dab of this cream on your lids will have you looking a little fresh and bright-eyed rather than a little hung over and exhausted.

Even if the thought of putting gel in your eyebrows never really struck you as appealing or necessary, Speedbrow is worth trying. It’s lightweight (not at all wet or gooey) but still holds the occasional stray hair in place with sheen and perfection.

It’s hard to believe that one product can be used effectively on both cheeks and lips with such glam results, but Benetint is celebrating 30 years of sales success for just that reason. When applied to the cheeks, it’s a touch of natural, sheer color. And on the lips, it keeps you looking luscious and pouty through anything. We love it!

Can’t see the face through the features? Get Even makes it so easy to make sure that your skin looks clear and flawless. One product functions like a foundation and dry powder in one—we like a multi-tasking makeup! It’s also neat to apply and neutralizes shine and redness to boot.

Remember, even a diva needs to fake it sometimes and Benefit’s “Fake-Its” line is the way to do it!

Social Divas you can buy any of these products online at
http://www.benefitcosmetics.com/   (free shipping on orders over $30).

Andrea Wasserman is the editor of LuxNotes, a web site devoted to accessible luxury products.

‹ BACK TO EVENTS & PROMOTIONS | ARCHIVE | BACK TO TOP